HR | Atlantic - Positive Change at Work

The Anti-Social Network

Jun 30, 2011

One of Marshall McLuhan’s predictions for media is that when pushed to extremes, the media reverses into its opposite intent.  That can readily be seen to be the case with respect to the extremes to which social networking power have been pushed.  What was originally intended to help people connect and build stronger relationships, has on occasion been pushed to the extreme.  The platform for sharing information can be used to spread misinformation; the ability to express oneself to an ‘anonymous’ screen has opened huge windows into people’s private lives, thoughts and behaviour; and a tool that can be used to help build up relationships can also readily ruin reputations and careers.

Navigating the impact of social networking on teachers and students in the public education system was the highlight of a recent presentation by Ronald MacLeod at the Canadian Association of Principals.

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